case study

Prosto

Fashion product photography for Prosto - authentic shots that highlighted the streetwear character and visual consistency of the collection.

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about

Streetwear character. Urban energy.

Prosto, an icon of Polish streetwear, for whom we carried out a comprehensive product shoot of the collection. Our goal was to create packshots and lookbook images that not only conveyed the character of the clothing but also remained consistent with the brand’s bold, urban identity.

The result was over 200 ready-to-use photographs optimized for e-commerce and campaigns, enabling Prosto to quickly launch the new line online and strengthen its communication across social media.

INDUSTRY: Fashion

TYPE OF PROJECT: Creative Photography

NUMBER OF PHOTOS / VIDEOS: 233

SCOPE OF WORK: Product preparation, photography, post-production

YEAR: 2025

Context and Challenge

How to translate the energy of streetwear into the language of imagery?

Prosto is a fashion brand with strong roots in streetwear and hip-hop culture, present both in online sales and in physical retail stores.

Key Goals that Set the Direction

Increase the visual appeal of products and raise e-commerce CTR by at least 20% within 30 days
Create a consistent set of packshots and lookbook photos that capture the authentic energy of streetwear.
Deliver 200+ ready-to-use assets in less than 4 weeks.
Build a visual library to support digital campaigns and social media communication.

How We Measured Success
The aim of the project was to increase CTR and conversions on product pages, while shortening the time-to-market for new collections in online sales. Equally important was maintaining full visual consistency with the brand’s identity and creating a positive perception that would drive greater engagement across social media.

Scope and Approach

Behind the Lens: how we created the Prosto brand story

Scope of Work
For Prosto, we prepared a complete set of shots: from precise packshots on a white background, through styled compositions, to “ghost” shots presenting clothing in a natural, three-dimensional way. The entire project was completed with cohesive styling and detailed retouching that emphasized the brand’s characteristic materials and colors.

Production Process
We began with pre-production: together with the client, we developed a brief and moodboard that set the aesthetic direction of the shoot. During production, we focused on perfect lighting and setup to ensure consistency across different types of images. The final stage was post-production — meticulous retouching and exporting files in formats ready for both e-commerce and digital campaigns.

Technical Setup
For the session, we used soft, even studio lighting, a neutral background, and lenses with focal lengths that provided natural proportions and perspective. This gave us consistency in shadows and reflections, resulting in a unified, professional look across the entire collection.

Working with them is pure pleasure. The e-commerce photos they prepared for us perfectly capture the character of our products and make purchase decisions easier for customers. Full commitment, fast turnaround, and excellent communication make them a partner we can rely on in every project.

Wojtek Sokół , Prosto