Scope & Approach
Behind the lens: how we told the Zelmer brand story
Scope of Work
For Zelmer, we delivered a complete set of visuals: from precise packshots on neutral backgrounds, through styled lifestyle images showing the appliances in everyday use, to dynamic video materials. The work was complemented by consistent set design and careful retouching that emphasized finishing details, colors, and the distinctive product design.
Production Process
We began with pre-production: together with the client we developed the brief and moodboard, which set the overall aesthetic direction. During production, we focused on lighting and setup to ensure consistency across packshots, lifestyle shots, and video. The final stage was post-production — meticulous retouching and exporting assets in formats optimized for e-commerce, digital campaigns, and social media.
Technical Setup
For the shoot, we used soft, evenly distributed studio lighting, a variety of interior arrangements, and lenses that captured the natural proportions of the products. This ensured visual consistency in shadows and reflections, resulting in a unified, professional look for the entire Zelmer appliance line.
